Revolutionize the way you build relationships with your audience

Involve is the perfect interactive solution for all media outlets; Radio, TV, Online and Print. Designed to manage all communication and relationships; online, mobile, email and voice - Involve offers you a single proven platform to better execute and manage your interactive marketing needs quickly and cost effectively.

Involve allows for multi-channel engagement and enables you to build a complete behavioral profile of your audience with all interaction profiled back to a single view of the individual. This direct insight will give you the ability to drive revenue growth from advertisers with targeted and personalized consumer offers that generate significant results.

You will find out far more about your audience than any generic market research. Audiences are no longer just ratings numbers but real people with individual preferences and interests connected to your content.

Involve allows you to deliver targeted personalized content, alerts and advertising to the right demographic at the right time. Involve cuts through the clutter and connects directly with your audience.

Start small - You may only have a single need today, such as a mobile campaign or online promotion, but contact us and we will show you how we can deliver on any of your interactive campaign needs.

The typical types of campaigns that our media clients use Involve for include;

Txt/Email/Online Feedback Promotions & contests Online tracking Voting polls Automated programming alerts (show reminders, personalized TV guides) Daily content alerts (news driving TSL and to websites) Information on demand (program, song playlist, traffic, weather etc) Inbound voice messages Registrations

Advertiser offers Targeted broadcasts (mobile & email) Txt/MMS 2 Screen Txt & Email VIP clubs Coupons Txt 2 Email Surveys Podcast tracking Dedicated and shared shortcodes Premium billing

Radio

Right across the USA radio broadcasters, shows and networks are taking advantage of the growth in digital advertising revenue with Involve powering their interactive marketing needs.

As advertisers demand greater accountability and the ability to interact directly with consumers, radio broadcasters need to be able to deliver personalized contact over a variety of mediums and expand available revenue opportunities. Involve covers all digital channels - online, mobile, email and voice - and tracks all interaction to a single customer view; it is the only communications solution you need.

At the heart of what we deliver for radio is mobile, everyone has one and it's the perfect fit for radio. Listeners can send in text and video messages or engage on mobile websites, with outbound responses featuring sponsored content. This mobile activity can be connected with email and online interaction for the complete listener profile. Know everything you want to know on your P1 listeners.

Only Involve supports multiple forms of interaction including automated communications and content, sweepstakes and promotions, registrations, forms and data collection, user generated content, polling and surveys, podcasts and e-commerce sales/transactions.

Only Involve simplifies the management of running digital campaigns while providing significant cost and time savings.

Our radio clients regularly generate over one million responses to campaigns run on Involve - find out how they do it today.

TV

Involve has been empowering TV channels, local stations, shows and networks with the ability to engage viewers with interactive campaigns that bring live and programmed content to life since 2002. From StarTV in Asia to FoxSports in Australia and TV-One in the United States, we have more experience than anyone out there. Multiple online, mobile and email online campaigns can be launched from this unified platform. Strengthen viewer relationships with a range of improved services and advertiser offers. TV can now connect what they do on air with online activity, generating sponsorship opportunities and gaining valuable customer insights.

Viewers can send in messages from their mobile phone and have information, content or offers delivered back instantly to their phone or email. Viewers can receive personalized TV guides and reminders, telling them what they should be watching and when. Ad sponsored campaigns, promotions and contests can all be tracked to the one profile, giving advertisers direct sales leads and accountable metrics.

Involve drives ratings and revenue generation as TV sales exploit the valuable knowledge on viewer insight by targeting the right demographic audience with relevant advertising at anytime.

We help to build your ROI with sales help, just ask us for a demonstration today.

Online

Involve's database management and online tracking capabilities give websites and online businesses the capability to strengthen customer relationships and grow revenue through targeted marketing. Involve can provide you with the tools to more intelligently manage your customer data, registrations, promotions and track behavior such as online page visitation, purchases or downloads. Use this valuable information to drive sales with automated trigger messaging or targeted campaigns.

Print

Involve brings print media to life with a real-time channel, perfectly augmenting the print and online editions. Involve empowers newspaper, magazine and online groups with the ability to manage customer interaction through all touch-points, building up a valuable reader data repository that drives significant revenue growth. Allow readers to respond immediately to an advertisement ad or content offerings via their mobile phone or, enter a promotion online. Involve provides the capability to deploy all these campaigns through the one database.

Clients of Involve utilize this single reader view to offer advertisers the ability to send out targeted campaigns based on deep customer insight. It turns marketing into relevant information and generates unbelievable results. For example, we know that John Citizen has entered 2 promotions for computer products, one via mobile and reads all our emails on technology. John is interested in receiving information and offers on technology products.

Media Case Study 1: Radio

Involve empowers a number of local stations with the ability to engage instantly on a personalized level with audiences across programming, DJ interaction and content.

One US radio client in Dallas entrusts Involve to manage its listener database across all channels and regularly deploys these campaigns;

• Dedicated mobile shortcode
• Live DJ interaction (mobile & email comments)
• Mobile and email VIP club
• Nightly polls and voting - Champion and challenger, Slam It or Jam It
• Txt 2 Screen at live events
• On demand information - Song playlist to mobile, weather, traffic
• Promotions and contests - One in October 08 received 750,000 entries in one week!
• Txt 2 Email
• Advertiser email and txt coupons drive huge sales leads - One automotive dealer had to take the phone off the hook
• Advertiser mobile tags - sales of tags such as "Get Pizza" delivered over $100,000 in new revenue alone.

Involve provides an incredible platform for stations to create new advertiser channels, NTR revenue growth, move customers and generate astounding results for clients.

Media Case Study 2: TV

By delivering highly personalized content, program guides and sponsored communications, Involve is powering interactive marketing for this Australian pay-TV channel dedicated to action sports.

Our unique interactive solution enables their youth orientated demographic to engage direct with the brand via their preferred formats - online, mobile, email and voice. The powerful CRM profiling and segmentation capabilities of Involve track and report all interactive activity and behavioral trends.

The channel was able to increase ratings by 400% due to programming changes generated by viewer insights on content interests. Involve trends identified that internal survey research was incorrect and certain programming content was much more popular than other areas.

Involve delivers automated TV guides based on personal interests, along with reminders to watch the channel. The channel is also finding significant advertiser revenue growth and return business because of their ability to target demographics. Sponsored campaigns like polling, feedback and promotions are now being sold at premium rates.

The powerful, yet simple to use, features of Involve have realized significant time and resource savings.