Data Infrastructure

The heart of the Involve platform is a flexible and customized data ecosystem that can meet any marketer's needs.

Involve is fit for purpose database marketing infrastructure that is customizable to the needs of your organization. No longer do marketers need to struggle with multiple incompatible databases, overlapping datasets or inflexible systems that result in frustration and expensive development.

The Involve digital database management environment can be customized to suit your exact array of data types, and is extremely flexible to accommodate your ever evolving business requirements. Designed specifically for open integration, Involve lowers your start-up costs, improves efficiency and, delivers increased productivity. With the capability to collect and provide interactive data across all touch-points, Involve simplifies customer data management, real-time searches and provides dramatic reductions in analysis times.

Marketing teams can access complete historical records on individuals across customer segments or campaign types. Detailed profile and behavior information can also be built into customer facing portals, opening up message storage and knowledge for customers directly. This type of access improves customer services, increases personalization and enhances relationships at every stage.

Features include;

• Flexible customer data management
• Customizable subscription options
• Detailed customer history
• ID authentication
• Data management toolset
• Segmentation tools
• Criteria builder
• User access management
• Data API's