Customer Insights & Analytics - eCRM

Real-time campaign analysis can be mixed with demographic and behavioral information to generate important customer insights.

Involve enables marketers to analyze campaigns, customer segments and messages with even the most granular of combinations. It tracks and profiles all interactions, across millions of customers and prospects, recording an incredibly rich behavioral picture through digital CRM.

Behavioral information might include an email click through, a mobile interaction, promotion entry or online transaction. By combining this information with demographic and attitudinal data, Involve gives you a powerful mix of customer insight and campaign effectiveness.

Involve's interactive CRM software delivers increased value over time as marketers increasingly improve segmentation, targeting, personalization and ultimately revenue through higher response rates from their interactive and digital channels.

For example, a target segment identified through interactive database management might be female grocery buyers from a geographic area who have clicked on a product link in an email newsletter, purchased a product, entered a mobile promotion and filled out a survey.

Features include;

• Real-time reporting
• Messaging statistics
• Graphing tools
• Campaign analytics
• Segmentation toolset
• Criteria builder
• Data API's