Brands

Involve is the proven enterprise-level interactive marketing solution for all brands.

Designed to create and manage all forms of digital communication, Involve offers multiple campaign touch-points to engage directly with your customers from the one interactive campaign management software platform. At all stages of the value-chain our advanced database marketing solution provides you with the opportunity to build valuable insights about your consumers, as well as manage a central repository of personal details and opt-in transactions all on the one digital CRM software solution.

From product registration, promotions, surveys and content, to lifecycle marketing activities and regular eDMs - mobile, email, voice - Involve allows you to build and track all interaction to a single customer view.

Involve offers brands the ability to transform these customer insights into results, increasing revenue through targeted and personalized integrated marketing campaigns. For example, you may want to deploy an offer to anyone who is within a demographic segment, has entered a particular promotion, downloaded a PDF from your website and clicked on an email link in the past. Involve provides a powerful set of web database management tools to combine known demographic attributes with historical user interaction behavior.

At Involve's core is an advanced eCRM (Customer Relationship Management) solution which provides powerful data analysis and segmentation tools for relationship marketing; features that provide a real-time understanding of your customers. Utilize this newly-found knowledge to drive more targeted eDMs, promotions and sales offers for a greater response and higher ROI on your eMarketing activities.

You may not initially see the need for all of Involve's eCRM features, in which case our bureau style service might be more relevant. If you are just starting out with mobile engagement or looking to run a one-off interactive campaign, please contact us today for a quote and we will show you why starting with Involve is the best marketing decision you will ever make.

Brands Case Study 1: Financial Services

As one of the leaders within its field, this pension fund has over 1.5 million members. Operating in a highly competitive and regulated environment there was a traditional reliance on expensive print communications which were being increasingly ignored by members. With such a large volume of customers to communicate with and the time lag associated with print unable to deal with the fast moving pace of financial information; they needed a complete rethink of their communications program.

Through detailed consultation, Dload developed a complete eStrategy that would deliver improved customer services, significant cost savings, and a complete digital marketing plan integrated with their wider activities.

With Involve powering their interactive marketing, this organization has seen greater engagement with their customers. A number of improvements have been implemented;

• Traditional eNewsletter type services have been increased
• Communications profiles and preferences have been expanded
• Members electing to receive digital communications in replacement of print
• Relevant new financial alerts are now offered across email, mobile and voice. These include;
  • Daily and monthly market reports
  • Stock exchange announcements
  • Weekly rates
• Integration of online forms for promotions, events, product interest
• Reporting on interactivity and behavioral trends

The tracking and profiling capabilities of Involve have allowed a greater understanding of customer needs and integrated marketing campaign awareness. This has created much higher response rates, campaign after campaign.

Brands Case Study 2: Retail Brand

With a national presence and multiple member segments catered for, this market leading entertainment conglomerate clearly understood the value that digital communications would bring to their member relationships.

Designed in conjunction with their overall business plan, interactive marketing - mobile in particular - was identified as a key part in increasing membership growth and retention. Regular outbound communications across both email and mobile were carefully coordinated with the wider marketing activities for greater message clarity and brand definition through integrated marketing campaigns. Campaigns deployed include;

• Mobile entry driven promotions off print and outdoor media
• Involve's Txt 2 Email module instantly turning inbound SMS responses to emails
• Personalized entertainment emails based on interests, demographics and behavior
• Coupon offers sent to email and mobile to drive traffic on-premise
• Mobile alerts to VIP database on important events

With each and every communication interaction recorded to each individual's profile, the business has developed a much greater understanding of their members needs, identified new opportunities for revenue and, importantly, greatly improved customer satisfaction.

Additionally, improved customer service was achieved with the implementation of automated trigger-based responses to common member service requests. These simple yet effective services freed valuable staffing resources, lowered overheads and satisfied the members' needs.

By delivering personalized and relevant communications over mobile, this client has achieved incredible success with only 0.5% opt-out!