Agency

Involve is the award-winning interactive marketing solution for advertising and marketing agencies. Hassle free and fit for purpose, Involve is a scalable platform that enables agencies to outsource the technical part of digital marketing campaigns and concentrate on what they do best. Now, agencies can offer their clients a complete end-to-end service including online database management and campaign deployment with a rich toolset for reporting and segmentation.

Not only does Involve help you create integrated marketing campaigns across all digital channels - online, mobile, email and voice - Involve allows agencies to build a cost effective customer relationship marketing (CRM) strategy for clients. The advanced profiling features enhance customer acquisition and retention programs, as well as deliver insights that strengthen relationships through improved digital marketing communications.

Most importantly, as campaigns are launched through Involve and all transactions are tracked to a single customer view, the value of the profiling proposition rises over time. This makes the agency more valuable to the client over the longer term.

Dload structures our agency partnerships to suit our partner's needs. We can be as hands on, or off, as you need us to be. Dload can add value to your operation by developing strategy direct with you and the client or, alternatively operating behind the scenes as your white-labeled solutions provider.

You may want to start with a single campaign, content, mobile application or email broadcast. We can provide you with one-off bureau services or provide you with an account for self-management. Contact us today for a quote on your next campaign.

Agency Case Study 1

As one of the world's most recognized brands, this market leader knows the importance of effective relationship marketing with its customers. With many consumer touch-points and promotional activities happening simultaneously, their agency recognized the need to identify and track valuable customer data for greater ROI.

A proven solution was needed that offered multiple communication channels, covered all types of digital engagement and enabled all interaction to be profiled to a single customer view. With its unique marketing and eCRM capabilities, Involve was the only solution to fit the bill.

Easily integrated into their overall marketing and advertising strategy, Involve provided a complete solution. Involve's campaign software provided the foundation for multiple international campaigns and interactions, satisfying the need for both total digital database management and two-way communication. With Involve powering their operations, the agency obtained detailed profiling across all channels and all interactions, including;

• Product purchase/registration
• Consumer promotions for acquisition and retention
• Direct marketing
• Customer surveys
• Events (Local area marketing)
• Loyalty rewards

White-labeling Involve allowed the agency to immediately expand their digital offering to the client and greatly enhance that relationship. Simultaneously, the agency was able to tap into Dload's global expertise and experience from thousands of interactive campaigns, all the while using leading technical infrastructure and support at a fraction of the normal in-house cost.

Agency Case Study 2

Working with one of Australia's largest agencies, Dload has been able to fulfill their client's needs across the full spectrum of digital marketing, database building and segment profiling. Selected due to our superior technical expertise and extensive campaign experience, Dload has become a vital partner in the relationship.

With experience spanning ten years and tens of thousands of broadcasts, Dload have assisted the client in growing their customer database, provided accurate reporting and analytics on buyer interaction and behavior and, also, created several new revenue streams.

Commencing with an international retail brand, the partnership saw integration of our advanced communication and eCRM platform with a purpose built online brand experience and shopping facility. Involve satisfied the need for two-way communication over mobile and email, as well as profiling all interaction into a single customer view. Involve's powerful online database management tools use profiling and segmentation to combine the shoppers website behavior with their response to eDMs, unique promotional offers via mobile, online customer satisfaction surveys and a variety of interactive competitions.

Such profiling has delivered valuable customer insights to the client, allowing them to respond immediately to customer trends, grow online revenue and create a very loyal customer base across all segments.

Our relationship with the agency allows them to confidently pitch for new business safe in the knowledge that they have a supplier capable of supporting their reputation and status. Involve's advanced and sophisticated communication and interactive database management functionality has helped this agency expand their service offering, integrate innovative digital components into their advertising repertoire and deliver more value to their impressive client portfolio.